YouTube is one of the most popular and lucrative platforms for content creators. With more than 2 billion users, YouTube offers a huge audience and a variety of ways to monetize videos. From ads and sponsorships to merchandise and brand deals, YouTube stars can earn millions of dollars every year.
But who are the richest YouTubers in 2023? How did they achieve their success and fame? What kind of content do they produce and how much do they earn? In this article, we will answer these questions and rank the top 10 richest YouTubers in 2023 by their estimated net worth.
10. Lilly Singh ($20 million)
Lilly Singh is a Canadian comedian, actress, and talk show host. She started her YouTube channel in 2010 under the name Superwoman, where she posted sketches, parodies, and rants. She gained popularity for her humorous videos that often touched on topics such as feminism, racism, and culture.
In 2019, Singh became the first woman of color to host a late-night talk show on a major network, A Little Late with Lilly Singh. She also wrote a best-selling book, How to Be a Bawse: A Guide to Conquering Life, and starred in several movies and TV shows.
Singh has over 15 million subscribers on YouTube and earns an estimated $5 million per year from her various ventures.
9. Ryan Kaji ($26 million)
Ryan Kaji is the youngest and one of the most successful YouTubers in the world. He is only 10 years old, but he has been making videos since he was three. His channel, Ryan’s World (formerly Ryan ToysReview), features him unboxing and reviewing toys, playing games, and doing science experiments.
Ryan’s World is one of the most-watched channels on YouTube, with over 30 billion views and 30 million subscribers. Ryan also has a line of toys, clothing, books, and video games that are sold at major retailers. He earns an estimated $26 million per year from his YouTube and merchandising empire.
8. Rhett & Link ($30 million)
Rhett McLaughlin and Link Neal are best friends and comedy duo who have been making videos together since 2006. They are best known for their daily show Good Mythical Morning, where they perform various challenges, taste tests, games, and experiments.
Rhett & Link have over 17 million subscribers on their main channel and over 27 million across their other channels. They also have a podcast, a book, a documentary, and a musical comedy series. They earn an estimated $20 million per year from their YouTube and other ventures.
7. Markiplier ($35 million)
Mark Fischbach, better known as Markiplier, is one of the most popular gaming YouTubers in the world. He started his channel in 2012 and mainly plays horror and action games. He is known for his energetic and humorous commentary, as well as his charitable efforts.
Markiplier has over 29 million subscribers on YouTube and over 16 billion views. He also has a clothing line, a comic book series, a live tour, and a movie deal. He earns an estimated $19 million per year from his YouTube and other ventures.
6. PewDiePie ($40 million)
Felix Kjellberg, better known as PewDiePie, is the most subscribed individual YouTuber in the world. He started his channel in 2010 and mainly posts videos of him playing video games, reacting to memes, and reviewing products. He is known for his sarcastic and controversial humor, as well as his loyal fan base.
PewDiePie has over 110 million subscribers on YouTube and over 28 billion views. He also has a book, a game, a network, and a merchandise line. He earns an estimated $15 million per year from his YouTube and other ventures.
5. Tyler Blevins ($45 million)
Tyler Blevins, better known as Ninja, is one of the most famous and influential gamers in the world. He started his career as a professional Halo player in 2009 and later switched to streaming games like Fortnite, Valorant, League of Legends, and Among Us.
Ninja has over 24 million subscribers on YouTube and over 16 million followers on Twitch. He also has several sponsorships, endorsements, and partnerships with brands like Adidas, Red Bull, Samsung, Uber Eats, and Microsoft. He earns an estimated $30 million per year from his gaming career.
4. Logan Paul ($50 million)
Logan Paul is a controversial and controversial figure in the YouTube community. He started his channel in 2015 and mainly posts vlogs, pranks, music videos, and podcasts. He is known for his outrageous and often offensive antics, as well as his boxing matches with other celebrities.
Logan Paul has over 23 million subscribers on YouTube and over 6 billion views. He also has a clothing line, a music career, a podcast, and a movie deal. He earns an estimated $18 million per year from his YouTube and other ventures.
3. Dude Perfect ($60 million)
Dude Perfect is a group of five friends who make videos of them performing amazing trick shots, stunts, and challenges. They started their channel in 2009 and have since become one of the most popular and family-friendly channels on YouTube.
Dude Perfect has over 57 million subscribers on YouTube and over 13 billion views. They also have a TV show, a book, a documentary, a live tour, and a mobile game. They earn an estimated $23 million per year from their YouTube and other ventures.
2. Jeffree Star ($200 million)
Jeffree Star is a multi-talented and multi-faceted personality who has achieved success in various fields. He started his career as a singer-songwriter in 2006 and later became a makeup artist, entrepreneur, and YouTuber. He is known for his beauty tutorials, reviews, and drama.
Jeffree Star has over 15 million subscribers on YouTube and over 2 billion views. He also has a cosmetics line, a clothing line, a record label, and several real estate properties. He earns an estimated $100 million per year from his YouTube and other ventures.
1. MrBeast ($500 million)
Jimmy Donaldson, better known as MrBeast, is the richest YouTuber in the world in 2023. He started his channel in 2012 and mainly posts videos of him giving away large sums of money, doing extreme challenges, and creating viral stunts. He is known for his generosity, creativity, and philanthropy.
MrBeast has over 146 million subscribers on YouTube and over 20 billion views. He also has a fast-food chain, a snack brand, a gaming company, and several charitable organizations. He earns an estimated $110 million per year from his YouTube and other ventures.
Conclusion
These are the top 10 richest YouTubers in 2023 by their estimated net worth. They have achieved their success by creating unique and engaging content that appeals to millions of viewers around the world. They have also diversified their income sources by launching their own businesses, products, and brands.
YouTube is not only a platform for entertainment but also for entrepreneurship. Anyone with a camera, an internet connection, and a passion can start their own channel and potentially become the next YouTube millionaire.
Most Asked Questions and Answers
Q: How do YouTubers make money?
A: YouTubers make money from various sources, such as:
- Ad revenue: YouTubers earn a percentage of the money that advertisers pay to display ads on their videos.
- Sponsorships: YouTubers earn money by promoting products or services from brands that pay them to do so.
- Merchandise: YouTubers earn money by selling their own branded products, such as clothing, accessories, books, etc.
- Super Chat: YouTubers earn money by receiving donations from viewers who want to highlight their messages during live streams.
- Memberships: YouTubers earn money by offering exclusive perks to viewers who pay a monthly fee to join their channel.
- Premium: YouTubers earn money by receiving a share of the subscription fee that viewers pay to access YouTube Premium features.
- Other ventures: YouTubers earn money by creating their own businesses, products, or services outside of YouTube.
Q: How much do YouTubers earn per view?
A: The amount of money that YouTubers earn per view depends on various factors, such as:
- The number of views: The more views a video gets, the more money it can generate from ads.
- The type of ads: The different types of ads (such as skippable or non-skippable) have different rates of payment.
- The location of viewers: The different countries or regions where viewers watch videos have different rates of payment.
- The niche of content: The different topics or categories of videos have different levels of demand from advertisers.
- The quality of content: The higher the quality of videos (such as production value or engagement), the more likely they are to attract advertisers.
According to some estimates, the average rate that YouTubers earn per 1,000 views (also known as CPM)
